Thursday, 19 January 2012

MYER MELBOURNE SALE

Last April, Myer's Bourke St store opened after four years of renovations that cost $300 million. This Department Store, a Melbourne icon, has been around for 100 years or so. Sidney Myer (1878-1934) arrived in Melbourne in 1899 as a penniless Russian migrant. In his lifetime not only did he achieve great business success, but also became renowned, respected and admired as a leading philanthropist, whose legacy continues to this day through the Sidney Myer Fund and the Myer Community Fund. In 1934, his unexpected death left the people of Melbourne shocked and numb, with more than 100,000 mourners lining the streets to pay their final respects and witness the funeral procession.

The renovated Bourke St store is quite stunning, with a central atrium surrounded by escalators that give access to the various Departments on all floors. There is much glass, mirrors, lights and an open, welcoming look. This was a much-needed refurbishment, but like all large retail outlets Myer is experiencing enormous competitive pressure from online shopping. Almost everything you can buy in a retail store you can probably buy online cheaper, or at least find an alternative retailer that sells it cheaper. However, many people are still willing to pay more for the face-to-face shopping experience in a an environment that allows for social interactions, trying on of clothing, and comparison of quality of goods that one can handle and really see...

This post is part of the Signs, Signs meme.




25 comments:

  1. Wow that is quite the atrium!

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  2. An amazing view from the top down.

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  3. What a great looking place! I could easily be persuaded to shop there!! Terrific captures as always, Nick, I do love your perspective and composition! The atrium is awesome!

    Sylvia

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  4. Astounding views! What a wonderful shopping experience that would be!

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  5. Judging by the size, I can believe it is the biggest stocktake sale!

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  6. What a great place to explore! I love both online shopping and retail shopping. I like to talk with the shopkeeper of small shops, especially.

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  7. People use 'bricks and mortar' like it's a bad thing. There's not substitute for good, old fashioned service. Great signs, the store looks really nice.

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  8. What a cool store! Don't try to take pictures of stores in the USA any more, though. Over here Homeland Security doesn't allow pictures. My, have times changed.... :\

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  9. That is one store?! I thought it was a mall, at first.

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  10. Wow, that's a huge sale (sign) - nice shots!

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  11. Wow! THat looks like a huge store. Love all the lights and color. :)

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  12. Beautiful display...would love to shop and when on sale!

    Inviting you to join our meme about windows @Vienna and Beyond. See you!

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  13. Very impressive store! I love your perspective - quite a lot to take in! As beautiful as the place is, it would be a bit overwhelming for me.

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  14. i like your angles. i also prefer the face-to-face shopping experience.:p
    did you come early for the sale?p

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  15. Wow, what a sale in a grand scale! You take very nice photos and the angles~!

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  16. I also thought it must be a mall - that's definitely the biggest store I've ever seen!
    Very beautiful, and a little bit dizzying... I like it!
    :)

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  17. I like your angle on this one Nick..your Myers looks almost the same as Perth's Myers.

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  18. You have achieved great depth in these photos. The Myer Atrium is very photogenic. The style of the new you beaut Myers store looks very 70's to me. It reminds of a fashion clothing shop called Merryvale and Mr John that used to trade in Bourke Street.

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  19. it's a million times nicer than the old layout
    so much light
    you've really shown it off well

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  20. Very classy! and you have captured the many angles perfectly - I could do serious damage to my credit card in that elegant perfume department.

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  21. Lovely job of renovation and with all that history I am glad they saved this store. Yes, the whole shopping experience has certainly changed during my lifetime and one wonders....

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  22. the height and the lines and angles are spectacular
    the young girl in the 3rd shot made me smile, she looks so excited by all the makeup and perfumes

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  23. They do talk loud to draw our attention. Great shots, love the angles!

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  24. Wonderful photos of this store and the background information is great to read. I don't like to shop but when I do it, I prefer to do it in person to see the items up close and personal.

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  25. I went to Myers on the Surfers, and loved the sale.

    Here in NZ, they say Melbroune if the place for shopping.

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Feel free to comment, I'd really like to hear from you!