Thursday, 5 April 2012

DREWERY LANE, MELBOURNE

Drewery Lane is another of Melbourne city alleys that runs between Lonsdale Street and LaTrobe St, close to Swanston St. On first inspection it is a very mundane alley that appears to have primary service function in terms of deliveries and rubbish collection.



However, Drewery Lane is also the home of Baroq House, a home for the fashion elite in Melbourne - a place where world-class DJs rub shoulders with footballers and platinum blondes. Like those parties you see in the movies there are flowers and extras (known in the industry as 'warm props').



Some may find the quality of Baroq's patrons somewhat questionable, but what is beyond question is the place's dedication to luxury: Decked in tropical rainforest wood, faux pillars that reach for the ceiling hung with sparkling chandeliers and billowing curtains, and square kilometres of flocked wallpaper.


It's truly a palace of opulence and the prices fo the cocktails remind you of it (how about a $40 fot he Patron Margarita - Patron Anejo tequila and Citronge liqueur shaken with lime juice and gomme, or if your tastes are more expensive, how about the $150 Dom Perignon Champagne Cocktail - a bitters-soaked sugar cube and Hennessy Paradis Extra Cognac topped with Dom Perignon?). Their website is worth a look.

Other little lanes branch off Drewery Lane and they are filled with interesting graffiti.


This post is part of Lesley's
Signs, Signs meme.

17 comments:

  1. It does sound like an intriguing place, Nick, and I love your captures, but I'm afraid that it's a tad out of reach for my pocketbook these days!! Hope your week is going well!

    Sylvia

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  2. It's an interesting lane-way Nick ... Love that red door and the street art in your last pic is beautiful.

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  3. Quite a fascinating collection from this laneway.

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  4. I like the idea of going through this graffiti decorated alley to get to such an expensive club in your 'dress to impress' clothes.

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  5. It was interesting to read about this...but the prices of the cocktails! WOW~ wouldn't be drinking many there...the red door was my favorite!

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  6. I would love to wander in Melbourne's laneways - they seem to be so clean and upscale!

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  7. Great series of photos. I love the last one.

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  8. The last tow made me look at them again and again.
    Nick. this is wonderful selection of pictures!

    Thanks for sharing about this street.Liked it very much.

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  9. What a fascinating place. The artwork is pleasing but I really like that red door and its building.

    Mine is here:
    SIGNS

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  10. Your alley is clean! Beautiful murals and art work!

    We have a lot of murals here in LA, a great place for aspiring or even professional artists to advertise their work.

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  11. Très sympa, ce quartier et puis surtout, de très belles créations murales mises en valeur par tes photos.

    Bravo

    Roger

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  12. Love the shot of the red door Nick.

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  13. this is quite a fascinating alley, Nick. enjoyed your perspectives. i also love the door (4th photo). Baroq sounds like an interesting place to people-watch.:p

    Signs

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  14. Wow there's a lot going on in this lane..Australian cities are really getting it together with their lane way projects. Really enjoyed these shots Nick.

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  15. Love the atmosphere of the place. These shots are wonderful!

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  16. The sculpture on the wall and the artwork in the last photo are very beautiful! Intriguing alley!

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  17. Your alleys (laneways? what is the difference, I wonder?) looks much cleaner and more inviting than the ones I am used to.

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Feel free to comment, I'd really like to hear from you!